Filed under: Advertising marketing, Advertising techniques, Releases, SmartPPC Ad Market, Software development, Traffic monetization
In our previous post we have mentioned that our next solution after SmartPPC EVO will be affiliate management program software – SmartPPC Ad Market (please see the blog post for more details) that can help you manage the entire scope of your digital marketing program.
SmartPPC Ad Market – seemly combines tools for ads network management with full-featured portal for partners’ sites and flexible areas for advertiser buyers. The most important advantage of the system is that it allows you to generate revenue from advertisers before there are any publisher members.
Cut out the "Ad Middleman" and increase your website’s revenue without risk by combining your direct ads with Google AdSense, Yahoo! Publisher Network, Microsoft AdCenter in a single ad placement.
Sooner or later, most webmasters using the typical Adsense style affiliate programs realize that their traffic is worth more than the revenue share that their ad provider gives to them. They day dream about being able to sell their ad inventory directly to those advertisers and cutting out the "Ad Middleman" who gives them the mysterious "revenue share" percentage. Most never go through with it because of the enormous costs in programming an ad management system, in addition to the fear that by simply removing their current ad provider, they will lose too much revenue while the direct ad selling process occurs.
Announcing SmartPPC EVO and SmartPPC Ad Market, The Next Evolution in Website Advertising.
SmartPPC EVO is the first, cost-effective, self serve, ad serving software that allows webmasters to maximize their ad revenue by selling direct without taking the risk of losing their current revenue stream. And, it comes with all necessary and familiar tools for ad campaigns management in an easy to use online system.
SmartPPC Ad Market is built on the SmartPPC EVO technology and allows every webmaster to be their own little Google.
SmartPPC Ad Market system is easy to use ad serving platform which allows earning money from three resources:
Your own advertisers – display your advertisers’ ads on any of the websites and convert your web traffic into revenue.
Integrated PPC Feeds – displayed ads from PPC Feeds let you to promote and monetize your website with Feeds revenue.
Publishers – have an opportunity to monetize their ads space and you can get revenue by integrating your advertisers ads and ads from PPC Feeds on your publishers’ websites.
There is much efficiency you’ll gain with the new SmartPPC Ad Market system: advanced targeting helps you to find your audience; serving text, static image and animated flash advertisements – brings your system’s users to make online display attractive to customers; creative optimization – allows to adjust CPC, CPM, CPA, Flat Rate campaigns to serve only the best performance; integrated reporting tools clarifies your system’s results; contextual and keyword-based advertising puts best ads forward; Up-to-date visitor security methods providing fraud clicks prevention; Friendly intuitive interface and many other useful features. SmartPPC Ad Market provides numerous benefits for your publishers, your advertisers, and for you.
Among the innovative features of this solution the unique visual editor is worth emphasizing. It lets you and your publishers to create mockups of your existing web-sites and specify placements of ads where advertisers can display their announcements. Advertisers when creating their ad campaigns can view mockups with expanding representation of all system’s web-sites, placed on those sites ads channels and their parameters. Thus web-sites’ mockups and advanced information help advertisers to choose web-sites where they want to display their ads. Undoubtedly, this visual interface helps you to attract new advertisers into your system and as a result will increase you revenue.
You can test new innovative ad serving solution right now! Follow the link to experience the power and flexibility of SmartPPC Ad Market system:
Run your online business!
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Advertising techniques, Custom development, SmartPPC Power
Surfing the unlimited spaces of the Internet you must have seen advertisements which attract your attention at once. Such ads can look like a dynamic image of a cute kitty and when you hover a cursor over it you’ll see a pop-up ad forwarding to a pets shop.
Our company developers have created and integrated the project called «HelpfulLinks». It’s based on our SmartPPC Power software that we’ve described in our previous post - you can read about it here.
«HelpfulLinks» is a powerful advertising platform which enables its participants to make a profit:
-
Advertisers – have an opportunity to promote their products through the «HelpfulLinks» advertising network.
-
Affiliates – can earn money with ads, by using their websites as advertising areas.
-
Administrator – receives stable revenue from direct advertisers and feeds’ advertisers.
As «HelpfulLinks» is based on SmartPPC Power, it provides similar features and ways of earning. But in the same time is possesses a range of differences: expanded affiliates capabilities, such as specific ads types, domain parking service, etc.
Within the network’s bounds «HelpfulLinks» offers affiliates a powerful set of tools such as flexible settings, templates, editors and so on. They let affiliatea to display ads in various visual forms.
First of all we’ll review «HelpfulLinks» “menu” that is widely used on many World Wide Web’s websites.
«HelpfulLinks» “menu” is an advertising module displayed as a menu with a changable look and feel configuration. Affiliates of «HelpfulLinks» system can adjust their menus, can choose menus position – horizontal or vertical; border and content colors of advertising block; font style and font size, etc. The system provides a large directory of links related to different themes: from animals to programming. Creating a menu affiliates can choose items from various subdirectory. Thus in one «HelpfulLinks» menu there may be several links of deferent subjects. Besides menu adjustment, you can add a search box which can be customized according to the visual view of a menu.
All the settings and capabilities of «HelpfulLinks» described above enable affiliates to integrate this type of advertising on their websites without any difficulties. All they have to do is to set/choose existing advertising block and generate a code.
«HelpfulLinks» piclinks is another graphic advertising module. It’s a kind of modernized «HelpfulLinks» menu, distinguished by the image put into ad block area. Piclinks can be of two types:
|
|
Statistic Piclinks – “menu” with a constantly displaying links in the advertising block. |
|
|
Dynamic Piclinks – “menu” with a link appearing only if someone hovers over an advertising block. |
To create a piclink is very easy, it’s necessary to choose/make a “menu”, upload images for advertising blocks and generate a code. Intermediate visual result is displayed while affiliate is editing his piclink. Thus, only a few simple steps and a bright and unusual advertising block is ready.
«HelpfulLinks» glitters.
Modern Internet advertising innovation is “glitters” or advertising flash-modules. Glitters are text messages with various dynamic effects applied. The effect are shadow, volume, glitter, blurring, glowing and others. Often they are using as a user signature to forum messages. It’s obvious that shining inks attract visitors attention, therefore by using this kind of advertising your website will look dynamic and have attractive look.
«HelpfulLinks» Parking Domain is a service which lets affiliates to earn money by parking their domains. The idea of «HelpfulLinks» Parking Domain is that affiliate can make money from his domains even if he doesn’t have a real website.
To do this, affiliate just needs to create a parking page using default templates in the system, select pallet and theme for his page, the advertising context and hook this page to one or several domains.
Thus, without any experience of creating websites affiliates can earn money from advertising with all parked domains which were hooked to the parking page.
Administrator of «HelpfulLinks» system plays an important role. He manages content of the system, for example defines menus and piclinks for parking domains; creates thematic categories and so on.
Nowadays affiliate marketing as a type of Internet marketing is going forward at a steady gait. Amazing that selling information via Internet is a very profitable business. Even a third year student from a common university can start his own business by affiliate marketing. Thus usage of «HelpfulLinks» unusual ad types, such as menus, piclinks and glitters, is a very popular nowadays.
You can test the system as an advertiser or as an affiliate on HelpfulLinks.com.
All the best,
Orbitscripts LLC
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Advertising techniques, Search engines, SmartPPC Power, Software development
SmatPPC Power – popular PPC Search Engine software containing functions of advertising agency, advertisements exchange platform and affiliate network.
A great many of people is interested in raising money in the Internet. That’s way today we’ll tell how to earn money using one of our products – SmartPPC Power.
For a start, we’ll begin with a few words about the software and its main advantages:
-
After buying SmartPPC Power you’ll get a turn-key search website.
-
The most important advantage is the opportunity to make money on displaying ads in search results and on affiliates’ websites.
-
The system interface is understandable and easy-to-use. You’ll save your time on studying technical documentation.
-
Plus, the modularity of SmartPPC Power gives a chance to expand its functionality by the additional plug-ins. All existing plug-ins can be reviewed on our website in the section SmartPPC Power Plug-ins.
You get a search site where organic results are obtained from the most popular search engines: Google, Yahoo, Bing, Altavista, Ask etc.
Having basic HTML knowledge you can even develop and integrate graphic design into the system, as one of our customers did:
To change graphic design of your website you can use the integrated templates editor.
So, SmartPPC Power enables its owner to embed any design idea.
Now let’s switch over to the most important part of our post – earning money using SmartPPC Power.
In SmartPPC Power you have two revenue sources: your own advertisers and advertisers provided by feeds.
In the age of advanced Internet technologies a large number of advertisers invest their money into online ads because the efficiency of this method is verified and confirmed. Advertisers’ ads can be displayed both on your search site and on publishers’ sites. So, if the visitor clicks on an ad displayed your website (“own clicks”), you’ll get the full profit amount. But if a visitor clicks on an ad located on publishers’ site (“publishers clicks”), you’ll share a certain percent of click price.
Ideally, you’ll receive revenue from “own” and “publishers” clicks. The priority of ad displaying is determined by cost per click: the higher the price the higher the probability that somebody will click on this ad.
Using SmartPPC Power your advertisers can manage their ads and view statistics information. They can detect the most profitable ads and control their cash flows.
The other source of revenue is XML feeds. In the case when there are no registered advertisers in your system, feeds substitute advertisers. So ad places on your website won’t be empty, but filled up with feeds’ ads meeting a search request. When your visitors click on feeds ads, you get paid by feeds a certain percent.
Affiliates. SmartPPC Power supports affiliate program, whereby your affiliates can monetize their traffic. Your affiliates can display the following elements on their sites:
 |
Text Link |
 |
Search boxes that will move publisher’s visitor to your site, when he makes a search. |
|
Javascript Search Boxes – in this case, the search results of your publisher’s visitor will be displayed on your publisher’s site. |
 |
JavaScript Feed Ad
Publishers can set key words in the system and get an ad’s block (Feeds ads) that will meets with the content of key words. |
 |
XML Feeds
SmartPPC Power enables affiliates to receive search results in a flexible format – XML. While using javascript format affiliates can choose look and feel of ad block from range of available settings only, using XML format they can design their ad blocks look and feel without any restrictions. |
 |
Download Search Engine
Affiliates have an opportunity to download their own mini Search Engine which will make search through SmartPPC Power XML feed. After downloading a search engine affiliates get two pages with a default design: search_body.html – search form result_link.html – search results |
  |
Portal Pages
Portal Pages plug-in lets affiliate to create his own mini portal. In the control panel affiliate can either create his own HTML code of a portal page or if he is not good in HTML he may use the default templates. Page created by affiliate will have a fixed URL. This URL can be used by affiliate on other sites and catalogues as a landing page. So, affiliate can create his own portal easily. And he will get a commission from visitors searches and clicks. In addition, popularity of his sites will grow bringing him more profit. |
 |
Context Ads
Context Ads plug-in gives affiliate an ability to show ads relevant to page content. Affiliate generates a script in the system and puts this script into his sites’ code. Integrated script analyzes affiliate’s site and displays ads matching site subject. |
 |
Dynamic Banners Feed
Affiliate assigns a title to a banner, defines keywords fo r ads, then gets generated javascript and pastes this script into his sites. The difference between usual ads blocks and banner is that banners content is dynamic. |
|
|
SmartText
SmartText plug-in is similar to Context ads plug-in and is intended for relevant ads displaying. It’s suitable to be used on pages containing much text such as forums. Having found a keyword defined by affiliate in his control panel, SmartText compares it with ads base. All found words are highlighted with precise color (underline and etc.), and if a visitor hovers a mouse cursor over such keyword he will see a pop-up ad matching this keyword. When a visitor clicks on these ads, he will be taken to the advertiser’s site, and the affiliate will get some money for this click. |
 |
Co-Brand
When a visitor is taken from affiliate’s site to search results page of SmartPPC Power there is a sharp change in the design. To avoid this SmartPPC Power has Co-Brand. Co-Brand allows affiliate to change the design of SmartPPC Power search page to the design which will match his site design. It’s obvious that this custom design will be shown to visitors only when they make a search from affiliate’s sites. |
|
|
Parking Domain
Parking Domain gives affiliates an ability to receive the full-fledged PPC system, when they register/park their domain name on administrator’s IP address. Affiliate will receive a commission from each click made from his domain. Creation of the main and search pages design is made by the analogy with Co-Brand. For all registered in thy system domains affiliate can set custom design. |
 |
Dynamic Portal
Dynamic Portal plug-in allows administrator to display dynamic content on his site. Dynamic portal enables administrator to create a set of categories which will be assigned to defined words and phrases. For example, a visitor of affiliate’s site can see a page with “animals” categories – vermigrade, fishes, dogs and etc. And after visitor refreshes the page, the content of categories will change. Created portal can be used by affiliates as index page which their visitors will enter coming to their sites. |
|
|
Toolbar
The toolbar expands functionality of affiliate’s system and simplifies access to system’s settings. Toolbar simplifies making search through SmartPPC Power. Administrator and affiliates can put a link for toolbar downloading. And their sites visitors will be able to download it and to use in their browsers. |
Thereby, the system is a quite simple – advertisers pay for each click, feeds pay you a certain commission for each click. You have stable revenue and help your publishers to earn.
A site serving advertisements is like a real business. To make it profitable you should make efforts and some investments.
Leave a comment and we’ll be glad to share our experience with you.
Best Regards,
Orbitscripts
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Custom development, Orbit Spider, Search engines, SmartPPC Power, Traffic monetization
We would like to present the first and currently the only national search system of Azerbaijan – YUMROO designed, developed and installed by our team.
During the development processes the following services were realized:
1. Azerbaijan resources search
2. Resources catalogue
3. Mail
4. News
5. Articles
6. Weather
7. Currency rates
8. Forums
9. Blogs
10. Galleries
11. Advertising network
The main feature of the portal is Azerbaijan sites search. YUMROO was designed as a multilingual portal, and thus at the moment it supports three languages: Azerbaijani, Russian and English.
The mechanism of Azerbaijan resources search is built on the platform of our Orbit Spider software. The uniqueness of the project is that the search algorithm is based on the morphology of Azerbaijan language. Thus if you search for a keyword – “go”, the results of the search will also contain such related words as “went”, “walk”, “going”, etc. To realize this we’ve developed an extensive morphological module that processes various forms of Azerbaijan’s words. In addition, to increase the relevance of search results (how search results are pertinent and applicable to search request) we’ve optimized the data extraction algorithms. The optimization goal was to take into consideration distance between the words in the original text and form of expression. This allowed us to obtain search result for the Azerbaijani language more relevant than Google results.
YUMROO portal contains a broad advertising network built on the base of SmartPPC software. Advertisers can place ads both on the portal and on other sites of Azerbaijan. There is a system of ads displaying by zones according to portal requirements and Azerbaijan’s internet area peculiarities.
To realize some informational and social parts of the portal were used 3rd party software. The specialists of Orbitscripts have integrated them into a united system, using advanced frameworks. This allows to expand the system functionality easily.
We’ll be pleased to see your comments and evaluations concerning the portal.
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Search engines, SmartPPC Search, Software development
Today we would like to review the project that is currently being developed by our company – SmartPPC Search. This solution will let you build a meta-search portal with the ability of serving advertisements from XML feeds.
SmartPPC Search will include a wide range of social functions such as comments, ratings, toolbar and creation of adjustable personal pages. Thus users will be able to vote for good search results, rate posted comments, bookmark the most interesting search result. Users will be able to change look and feel of their personal pages using different colors palettes and themes. On the personal pages there will be an area where user will be able to place boxes with different information – currency rates, weather, horoscope, news, search results, etc.
Search results for SmartPPC Search software will be simultaneously obtained from various popular search resources such as Google, Yahoo, etc.
The system will be based on modularity and will support functional expanding. We’ll apply the projecting models based on the book of Martin Fowler – “Patterns of Enterprise Application Architecture”.
At the moment we’re planning to complete and release the new software approximately in the end of September.
We’ll describe key issues of the development process in our blog. If you have any questions or suggestions feel free to leave a comment.
Best regards,
Orbitscripts
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Advertising techniques, Custom development, Search engines, SmartPPC Power, Traffic monetization
As we mentioned in our previous post, besides developing our own software which is the main company activity, we create various custom projects. Today we’d like to cover one of such projects that is notable for a number of innovative solutions.
A new search-informational portal Bravica.ru has recently become available for Russian Internet users. Our engineers team spent about a year developing this project to create an attractive portal for network visitors. The system is built on the basis of our search engine software SmartPPC Power. During the realization process we have integrated some advanced third-party products, and at the same time we used our own unique solutions which have no analogs in Russian network.
According to requests of our customer we have implemented a large amount of web-services that are especially demanded nowadays. The main services are: Mail, Directory, News, Weather, Social Network, Maps, Horoscopes, Slide Shows, Advertisements, Resorts and Hosting.
We’ve integrated over 600 external resources to get data for the Search and News sections. To make a convenient interface we’ve applied MVC frameworks. Some modules were written in low-level programming languages to provide parallel processing and receiving data from a large number of sources.
Mediabox and the Visual search are the key features of the portal.
Mediabox is a kind of mobile window that contains a number of different boxes. Using this boxes visitors of Bravica.ru can watch more than 50 TV channels, listen to more than 50 radio stations, listen to mp3 songs found via mp3 search, watch video from their computers, read TV guides, horoscopes, event’s calendars, posters, learn currency exchange rates, news and stock quotes.
Mediabox can be moved to any desired place of browser window. Another advantage is that while surfing the different portal pages the transmission inside the Mediabox won’t be aborted. Therefore the visitors are able watch a movie or listen to music and explore sections of Bravica.ru simultaneously. Using flexible configuration of the Mediabox visitors may place necessary boxes in needed order, change volume and view of information loaded. For example, they can specify a city for Weather and Poster boxes, choose a zodiac sign for the horoscope box, select the desired currency and shares, hide unnecessary boxes and open important ones.
Visual search is another significant feature of Bravica.ru. On the main page of the portal there are results of many search types – Web, Images, MP3, News, Video, Reports, Torrents, Software, Jobs, Blogs, Books, Products, Encyclopedias, FTP. More than 100 resources were built in the search module of the system. While developing the system we paid a great attention to visitor’s convenience in information presentation, to the ability of setting up and placing the search boxes, the number of results in each block. We’ve integrated many sorts of social features into the portal. Visitors can share their opinions, rate search results, add sites to any social bookmark service, and view comments of other visitors and sites with similar content.
We are sure that the portal possessing such extensive features will surely take a significant place among search-information resources.
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
Filed under: Advertising marketing, Advertising techniques, Releases, SmartPPC EVO, Software development, Traffic monetization
Today we’d like to introduce a short review of our new software – SmartPPC EVO. Our main goal was to provide an opportunity for all website owners to earn ad revenue by delivering and managing advertisements on their sites. Our developers have applied maximal effort to make it understandable and easy-to-use.
The system used in SmartPPC EVO is unique and possesses such qualities as integration and scaling. And today we may say with confidence that the basic component of the SmartPPC EVO is tested and appears to be reliable solution for advertising.
We’ve spent a long time, to make our product satisfy all standards of software creation such as requirements gathering, business modeling, design, programming and testing. We’ve achieved high quality of the software because on each development stage we’ve done quality control that fits ISO standards.
During the development robust and advanced frameworks were used. To make interfaces up-to-date our engineers widely applied object-oriented approach. In the same time, to ensure high performance and efficiency some modules were realized by low-level programming languages. Thanks to the newest technologies used in the system we’re convinced will be in demand during a long time period.
You don’t have to be a genius to start online business and earn money. Want your business to grow up? With the SmartPPC EVO you can easily make money by combing direct ad space sales to your own advertisers with getting ads from XML and JavaScript feeds.
Expanding system functional can be made by additional modules. The modularity principle used for SmartPPC EVO allows its owner to add and use necessary extensions from the list of available ones. Today we have 12 modules ready. We are working tirelessly to reach the total number of modules of 100.
6 independent solutions are planned to be released on SmartPPC EVO basis: Ad Serving, Ad Marketplace, Ad Agency, Search Solution, Directory Solution, Parking Domain Solution. Let’s briefly overview each the solutions:
Ad Serving enables sites owner to manage advertising from third-party sources and from his own advertisers on his sites.
Ad Marketplace will allow you to create a network for selling ads, some kind of “Market of advertising”, where advertisers and publishers (site owners) will find each other.
Ad Agency will give you a chance to create your own ad agency’s site that contains full functionality of the second solution (Ad Marketplace) and, in addition, CPA program, tracking and affiliate marketing.
Search Solution will be a meta-search portal with ad serving features. It’ll include a wide range of social functions such as comments, ratings, toolbar, and creation of adjustable personal pages.
Directory Solution – will allow to build directory of ads for any sphere with the possibility to display paid advertisements. This solution can be used for online real estate agency, car or software selling portal, etc.
And finally, the last one – Parking Domain Solution will give you an opportunity to make a service of domains parking, where owners will be able to manage ads on parked domains.
Each of the 6 standard solutions is a set of certain modules and extensions. That’s why if a system owner wants he can create a custom unique solution buying only necessary modules for his own needs and his business goals. No doubt, you won’t manage to find any analogues among ad management systems.
Interested? Ad Serving solution is already finished and you can try how it works here.
Ad Marketplace and Search solutions will come next.
If you’ve some other questions, feel yourself free to contact us or leave your feedback in the comments.
Note: This article is a cross-post from OrbitScripts Blog.
Link your comments here
